Our Work
Work Hard. Work Smart. Get Results. Our clients have worked hard to become leaders in their field. We work hard to tell their stories, raise brand awareness, and drive sales and growth. We believe that working smart makes hard work go that much further. So we really get to know you, understand your markets, absorb any challenges you face, then develop and deploy creative solutions that get noticed in all the right ways.
We believe in doing the work before doing the work.
Scrappy. Entrepreneurial. Rational. Our culture and operating model are anchored in a clear set of values and behaviors that define how we show up for clients. Our team operates with an ownership mentality. We work only with clients who respect our expertise and contribution, and we hold each other accountable internally. Long-term client and media relationships define our reputation.
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It starts with strategy.
A Cunningham Baron social media plan is specifically tailored to your organization, executed strategically, built on defined corporate values, based on carefully crafted pillar messages, and achieves a pitch-perfect content mix. Social media is a vital sales and communication tool (a staggering 93% of buying decisions are influenced by it). It must be taken seriously, not considered an afterthought or something done “because everyone else is doing it.” Too often, businesses – even large, multinational corporations – thrust social media operations onto the youngest person around. After all, they’re “digital natives,” right? This kind of thinking is a costly mistake. When you start with strategy, you end by reaching your goals.
We speak in your brand voice.
Your brand has a unique “voice” encompassing the tone and manner in which it should communicate, the kinds of things it talks about and, just as importantly, what it doesn’t. We consistently use this voice to express core pieces of your brand’s personality, provide useful information, and engage. Your followers come to rely on you because they know what you bring to the table. If you don’t know your brand voice, we’ll help you find it. But it won’t be something we assign to you. After learning about you, we develop a voice that is authentically who you already are, giving you the means of expressing this unique viewpoint to your audiences.
know your target audience.
At its best, social media is NOT a megaphone; it’s a conversation. That means identifying who you should be talking to. Communication is much more effective when it’s directed toward a target audience. We narrow down your most important audiences and hone content to appeal specifically to them. The result is high-value communication that reaches who you need it to reach, grabs their attention, and holds it.
Our process.
It starts with your larger marketing program and objectives. Our social media department is an extension of our traditional public relations discipline. It is managed by our expert, seasoned, and journalistically trained content development team and overseen by dedicated marketing managers assigned to the client. Cunningham Baron manages the entire program. Planning, strategy, and developing pillar messages is included. All posts are submitted in advance as a monthly schedule so there are never any surprises for you. (Yes, we can easily add new posts for breaking news, awards, new hires, etc.) We get more results for the money, whether clients are looking for placements, sales, leads, change in awareness, surviving a crisis. We know these are the measures important to our clients.